This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it ex
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marke
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of ma
An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with