This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and ev