The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising
Author :
Publisher : Routledge
Total Pages : 1754
Release :
ISBN-10 : 9781135949068
ISBN-13 : 1135949069
Rating : 4/5 (069 Downloads)

Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.


The Advertising Age Encyclopedia of Advertising Related Books

The Advertising Age Encyclopedia of Advertising
Language: en
Pages: 1754
Authors: John McDonough
Categories: Business & Economics
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge

DOWNLOAD EBOOK

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Agency
Language: en
Pages: 324
Authors: R. Webb
Categories: Business & Economics
Type: BOOK - Published: 2016-09-30 - Publisher: Springer

DOWNLOAD EBOOK

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
When Advertising Tried Harder
Language: en
Pages: 220
Authors: Larry Dobrow
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

DOWNLOAD EBOOK

Social Marketing and Advertising in the Age of Social Media
Language: en
Pages: 192
Authors: Lukas Parker
Categories: Business & Economics
Type: BOOK - Published: 2020-11-27 - Publisher: Edward Elgar Publishing

DOWNLOAD EBOOK

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before explo
A Word from Our Sponsor
Language: en
Pages: 513
Authors: Cynthia B. Meyers
Categories: Social Science
Type: BOOK - Published: 2013-12-01 - Publisher: Fordham Univ Press

DOWNLOAD EBOOK

During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio e