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Type: BOOK - Published: 2022-10-27 - Publisher: Legare Street Press
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Type: BOOK - Published: 1974 - Publisher:
Language: en
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Type: BOOK - Published: 2014-01 - Publisher: Nabu Press
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Pages: 440
Type: BOOK - Published: 1989 - Publisher: Free Press
Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Language: en
Pages: 474
Pages: 474
Type: BOOK - Published: 2007 - Publisher: Copenhagen Business School Press DK
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experimen
