La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of co
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attra