The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the stre
This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the
Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef
This textbook looks at decisions – how we make them, and what makes them good or bad. In this bestselling introduction, Erik Angner clearly lays out the theor
Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an