Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, co
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Essen, l
The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segm
Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Univers
This paper analyzes dynamic interaction between Coca Cola's and PepsiCo's marketing strategy in the duopolistic U.S. carbonated soft drink industry. The focus i