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Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, co
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The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segm
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This paper analyzes dynamic interaction between Coca Cola's and PepsiCo's marketing strategy in the duopolistic U.S. carbonated soft drink industry. The focus i