Related Books
Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2018-02-02 - Publisher: IGI Global
In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organi
Language: en
Pages: 1123
Pages: 1123
Type: BOOK - Published: 2021-05-04 - Publisher: Springer Nature
This handbook includes state-of-the-art research on love in classical, modern and postmodern perspectives. It expands on previous literature and explores topics
Language: en
Pages: 373
Pages: 373
Type: BOOK - Published: 2018-07-20 - Publisher: IGI Global
Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen th
Language: en
Pages: 340
Pages: 340
Type: BOOK - Published: 2018-10-12 - Publisher: IGI Global
Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consu
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2018-09-07 - Publisher: IGI Global
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platfo
