Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and indu
This timely text/reference reviews the state of the art of big data analytics, with a particular focus on practical applications. An authoritative selection of
"The chapters in this volume offer useful case studies, technical roadmaps, lessons learned, and a few prescriptions todo this, avoid that.'"-From the Foreword
Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new
Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research d