Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discover
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following
"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creati
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer se
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the