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Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications
The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
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Type: BOOK - Published: 1997-07-28 - Publisher: SAGE
`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio
Language: en
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Type: BOOK - Published: 2013-10-30 - Publisher: Routledge
This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol
Language: en
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Type: BOOK - Published: 2013 - Publisher: Intellect (UK)
The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2005 - Publisher: Allyn & Bacon
In this undergraduate text, Traudt (U. of Nevada, Las Vegas) uses the classic The Early Window: Effects of Television in Children and Youth as inspiration to ex
