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Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
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Type: BOOK - Published: 2008-01-22 - Publisher: Random House
From the author hailed by the New York Times Book Review for his “drive-by brilliance” and dubbed by the New York Times Magazine as “one of the country’
Language: en
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Type: BOOK - Published: 2019-07-30 - Publisher: S&S/Saga Press
Harry Potter meets The Terminator in this action-packed adventure about a young man who discovers that everything he believed about his world is a lie. The year
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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
