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Business Analytics for Sales and Marketing Managers
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Pages: 234
Authors: Gert H. N. Laursen
Categories: Business & Economics
Type: BOOK - Published: 2011-03-16 - Publisher: John Wiley & Sons

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Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps y
Marketing and Sales Analytics
Language: en
Pages: 250
Authors: Cesar A. Brea
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now re
Business Analytics for Managers
Language: en
Pages: 199
Authors: Wolfgang Jank
Categories: Business & Economics
Type: BOOK - Published: 2011-09-08 - Publisher: Springer Science & Business Media

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The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases.
Modern Perspectives in Business Applications
Language: en
Pages: 138
Authors: Syed Abdul Rehman Khan
Categories: Business & Economics
Type: BOOK - Published: 2020-05-13 - Publisher: BoD – Books on Demand

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This book is unique! Until now, purchasing and supply management books have had a primarily domestic outlook. However in this book, important issues related to
Sport Business Analytics
Language: en
Pages: 260
Authors: C. Keith Harrison
Categories: Computers
Type: BOOK - Published: 2016-11-18 - Publisher: CRC Press

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an