Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approac
What statistical test should I use for this kind of data? How do I set up the data? What parameters should I specify when ordering the test? How do I interpret
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of quali
Summary: "Research Methods and Statistics for Business ... includes 30 research designs and 30 bivariate and multivariate statistical tests, taking students thr
Accessibly written and easy to use, Applied Statistics Using SPSS is an all-in-one self-study guide to SPSS and do-it-yourself guide to statistics. Based around