Download or read book The Wiley Blackwell Handbook of Operant and Classical Conditioning written by Frances K. McSweeney and published by John Wiley & Sons. This book was released on 2014-06-23 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: This combined survey of operant and classical conditioning provides professional and academic readers with an up-to-date, inclusive account of a core field of psychology research, with in-depth coverage of the basic theory, its applications, and current topics including behavioral economics. Provides comprehensive coverage of operant and classical conditioning, relevant fundamental theory, and applications including the latest techniques Features chapters by leading researchers, professionals, and academicians Reviews a range of core literature on conditioning Covers cutting-edge topics such as behavioral economics