Related Books

Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli
Language: en
Pages: 18

Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

Authors: Ravi Kumar
Categories: Business & Economics
Type: BOOK - Published: 2016-08-01 - Publisher: GRIN Verlag

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Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer B
Consumer Behavior in Marketing Strategy
Language: en
Pages: 408

Consumer Behavior in Marketing Strategy

Authors: John A. Howard
Categories: Consumer behavior
Type: BOOK - Published: 1989 - Publisher:

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Consumer Behavior and Marketing Strategy
Language: en
Pages: 792

Consumer Behavior and Marketing Strategy

Authors: J. Paul Peter
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Irwin Professional Publishing

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This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, soc
Consumer Behavior
Language: en
Pages: 0

Consumer Behavior

Authors: Delbert I. Hawkins
Categories: Consumer Behavior
Type: BOOK - Published: 2003-03 - Publisher: McGraw-Hill/Irwin

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Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications
Consumer Behavior
Language: en
Pages: 680

Consumer Behavior

Authors: Del I. Hawkins
Categories: Business & Economics
Type: BOOK - Published: 1983 - Publisher: Business Publications, Incorporated

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