Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities o
'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the s
"We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong