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Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Co
Customer Insight Strategies
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Harness the extraordinary power of customer insights with this collection of adaptable, scalable strategies, which will allow any marketer to outshine the compe
Marketing with Strategic Empathy
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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
Consumer Insights 2.0
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Consumer-goods companies need more than just traditional market research to make good strategic decisions. That's why many of them have created departments of c