The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey re
Quality and satisfaction are the key indicators of corporate competitiveness. Measurement of customer satisfaction based on the service quality is to be done in
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Tech
Banking has been playing an essential role in the Indian economy. Further, the (LPG) Liberalization, Privatization and Globalization in 1991 ushered a new era i