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Language: en
Pages: 336
Pages: 336
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2006 - Publisher: McGraw-Hill Companies
Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
Language: en
Pages: 558
Pages: 558
Type: BOOK - Published: 2009 - Publisher: McGraw-Hill Higher Education
Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and mak
Language: en
Pages: 614
Pages: 614
Type: BOOK - Published: 2001-08-01 - Publisher: Irwin Professional Pub
Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the author’s ability to pull from real-world
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 1996 - Publisher: University of Illinois Press
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in
