Seventeen-year-old Halah Ibrahim has always known a privileged life and never had cause to question it until Cairo goes up in flames. Not only does she start to
In this "poignant story of prejudice, betrayal and the search for identity" (Newsweek International), the trials and tribulations of these three remarkable char
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business t
This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin