Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and schoo
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie
Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful
Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing
In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w