Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing st
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi
Changing Cultures brings together a selection of challenging essays which have their roots in the fertile convergence of feminism, sociology and cultural studie
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