This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor acro
This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor acro
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitiv
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on com
Metaphor is a topical issue across a number of disciplines, wherever researchers are concerned with how speakers and writers package and process messages. This