This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan
This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small compan
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Managem
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such