This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationshi
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge