Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for unde