Related Books

Customer Understanding
Language: en
Pages: 219
Authors: Annette Franz
Categories:
Type: BOOK - Published: 2019-09-03 - Publisher:

DOWNLOAD EBOOK

Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Understanding Customers
Language: en
Pages: 322
Authors: Chris Rice
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

DOWNLOAD EBOOK

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
Understanding Consumer Decision Making
Language: en
Pages: 463
Authors: Thomas J. Reynolds
Categories: Business & Economics
Type: BOOK - Published: 2001-05 - Publisher: Psychology Press

DOWNLOAD EBOOK

This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res
Uncommon Service
Language: en
Pages: 262
Authors: Frances X. Frei
Categories: Customer relations
Type: BOOK - Published: 2012 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen
Know Your Customer
Language: en
Pages: 362
Authors: Robert B. Woodruff
Categories: Business & Economics
Type: BOOK - Published: 1996-06-03 - Publisher: Wiley

DOWNLOAD EBOOK

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for unde