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Type: BOOK - Published: 2010-02-26 - Publisher: Springer Science & Business Media
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi
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Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications
"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Language: en
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Pages: 320
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Through examples and case studies, this book demonstrates how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in th
Language: en
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Pages: 428
Type: BOOK - Published: 2016-03-23 - Publisher: Routledge
While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marke
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Pages: 430
Pages: 430
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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in
