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Dictionary of Marketing Communications
Language: en
Pages: 260
Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
International Dictionary of Marketing and Communication
Language: en
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Authors: Frank William. Jefkins
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

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This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organiz
Dictionary of Marketing Communications
Language: en
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Authors: Norman A. P. Govoni
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: SAGE

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With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke
Dictionary of Marketing and Communication
Language: en
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Type: BOOK - Published: 1982 - Publisher:

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Dictionary of Marketing and Communication
Language: en
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Authors: Frank William Jefkins
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Type: BOOK - Published: 1973 - Publisher: Intertext Publications

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