Digital Marketing Strategy

Digital Marketing Strategy
Author :
Publisher : Kogan Page Publishers
Total Pages : 344
Release :
ISBN-10 : 9780749474713
ISBN-13 : 0749474718
Rating : 4/5 (718 Downloads)

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.


Digital Marketing Strategy Related Books

Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
EMarketing
Language: en
Pages: 277
Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through
Digital Marketing
Language: en
Pages: 582
Authors: Annmarie Hanlon
Categories: Business & Economics
Type: BOOK - Published: 2021-12-15 - Publisher: SAGE

DOWNLOAD EBOOK

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all a
Digital Marketing
Language: en
Pages: 368
Authors: Ira Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2014-10-17 - Publisher: Routledge

DOWNLOAD EBOOK

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh
Digital Marketing Trends and Prospects
Language: en
Pages: 153
Authors: Dr. Shakti Kundu
Categories: Computers
Type: BOOK - Published: 2021-01-15 - Publisher: BPB Publications

DOWNLOAD EBOOK

Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥