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Digital Marketing Strategies and Models for Competitive Business
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Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
Digital Transformation and Internationalization Strategies in Organizations
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Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings
Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Advanced Digital Marketing Strategies in a Data-Driven Era
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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Digital Marketing
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Authors: Ira Kaufman
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh