Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have add
Competitive strategies and higher education-industry collaboration policies are playing an important role in fostering the reputation and international rankings
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insigh