This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors a
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th