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Diversity in European Marketing
Language: en
Pages: 268
Authors: Thomas Rudolph
Categories: Business & Economics
Type: BOOK - Published: 2012-03-09 - Publisher: Springer Science & Business Media

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This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with
Cultural Diversity, European Identity and the Legitimacy of the EU
Language: en
Pages: 281
Authors: Dieter Fuchs
Categories: Social Science
Type: BOOK - Published: 2011-09-30 - Publisher: Edward Elgar Publishing

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As a consequence of various rounds of EU enlargements, the degree of cultural diversity in Europe has intensified a phenomenon which is increasingly perceived a
Eurodiversity
Language: en
Pages: 386
Authors: George F. Simons
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Routledge

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How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'E
Marketing and Multicultural Diversity
Language: en
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Authors: C. P. Rao
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Ashgate Publishing, Ltd.

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As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition.
The New Cultures of Food
Language: en
Pages: 350
Authors: Professor Adam Lindgreen
Categories: Business & Economics
Type: BOOK - Published: 2012-08-28 - Publisher: Gower Publishing, Ltd.

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Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they c