This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with
As a consequence of various rounds of EU enlargements, the degree of cultural diversity in Europe has intensified a phenomenon which is increasingly perceived a
How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'E
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition.
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they c