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Language: en
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Type: BOOK - Published: 2000-06-27 - Publisher: Free Press
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
Language: en
Pages: 314
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Type: BOOK - Published: 2001-02-21 - Publisher: Simon and Schuster
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr
Language: en
Pages: 228
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Type: BOOK - Published: 2001 - Publisher: Harvard Business Press
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i
Language: en
Pages: 552
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Type: BOOK - Published: 2005 - Publisher: Prentice Hall
This book includes a practical framework with applied cases, and award-winning research.
Language: en
Pages: 385
Pages: 385
Type: BOOK - Published: 2017-09-13 - Publisher: IGI Global
The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organiza
