This book explores how dynamic changes in products' sensory features can be used to convey information to the user in an effective and engaging way. The aim is
Writing for general managers, the authors go beyond manufacturing structural decisions to actually changing the infrastructure of a manufacturing company--the l
The Integrated Product and Process Design and Development (IP2D2) method is quickly becoming the new standard for the rapid creation of competitively priced, hi
At a time when countries in the Middle East and North Africa (MENA) are joining the World Trade Organization, the lack of an economically sound analysis of trad