This study was carried out to ascertain the “Impact of Packaging on Consumer Purchase Decision”. The objectives of the study are to investigate the role of
This book contains selected papers which were presented at the 3rd International Halal Conference (INHAC 2016), organized by the Academy of Contemporary Islamic
This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business e
Consumer Behavior towards Dairy and Soft Drink Beverages India is now known as the "Oyster" of the global dairy and soft drink beverage industries. It provides
This book is a multidisciplinary exposition of how scholars from various disciplines research food. The chapters unravel the crosscutting themes in the role of