Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-econom
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl
Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By