Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporat
Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact
A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between pu
Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so m