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Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future
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Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current
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​This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to
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Fundamentals of Marketing Research
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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is