"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates
This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapt
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have