Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de
This book explores the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market for computer gam
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describi
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award A Financial Times Best Business Book of the Year A Times Higher Education Book
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning