Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de
This book explores the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market for computer gam
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, BI - Nor
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of ho