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Language: en
Pages: 528
Pages: 528
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Language: en
Pages: 705
Pages: 705
Type: BOOK - Published: 2013-10-01 - Publisher: Guilford Publications
Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyda
Language: en
Pages: 1784
Pages: 1784
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Language: en
Pages: 466
Pages: 466
Type: BOOK - Published: 2023-03-07 - Publisher: SAGE
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat
