This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, universi
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affec
This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex
The idea that developing all sectors of the educational palette is influential for socio-economic development was adopted later in Sub-Saharan Africa than in ot