Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their