Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and
Winning at competitive games requires a results-oriented mindset that many players are simply not willing to adopt. This book walks players through the entire p
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic ga
"Many parents work more hours outside of the home and their lives are crowded with more obligations than ever before; many children spend their evenings and wee