This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel st
This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel st
This book explores a wide range of emerging cultural, heritage, and other tourism issues that will shape the future of hospitality and tourism research and prac
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta