Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications
Author :
Publisher : Cambridge University Press
Total Pages : 529
Release :
ISBN-10 : 9781108571517
ISBN-13 : 1108571514
Rating : 4/5 (514 Downloads)

Book Synopsis Principles of Integrated Marketing Communications by : Lawrence Ang

Download or read book Principles of Integrated Marketing Communications written by Lawrence Ang and published by Cambridge University Press. This book was released on 2021-02-23 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter includes: case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.


Principles of Integrated Marketing Communications Related Books

Principles of Integrated Marketing Communications
Language: en
Pages: 529
Authors: Lawrence Ang
Categories: Business & Economics
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Strategic Integrated Marketing Communications
Language: en
Pages: 335
Authors: Larry Percy
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

DOWNLOAD EBOOK

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Integrated Marketing Communications
Language: en
Pages: 379
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature

DOWNLOAD EBOOK

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive
Integrated Marketing Communication
Language: en
Pages: 199
Authors: Jeanne M. Persuit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books

DOWNLOAD EBOOK

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
Integrated Marketing Communications in Risk and Crisis Contexts
Language: en
Pages: 211
Authors: Robert S. Littlefield
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-03-09 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors pres