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The International Business Environment, Second Edition, prepares students for the realities of global twenty-first-century business. Building on the success of
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The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, te
The International Business Environment
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Managers and executives who work in international trade and foreign direct investment are acutely aware of the importance of the governmental, intergovernmental
The International Business Environment
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The most multi-perspective, succinct, and applied guide to international business environments.
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Explores the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, po