The International Business Environment, Second Edition, prepares students for the realities of global twenty-first-century business. Building on the success of
The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, te
Managers and executives who work in international trade and foreign direct investment are acutely aware of the importance of the governmental, intergovernmental
Explores the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, po