Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now
Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now
Governance has become a hugely important issue within sport. Issues of corruption and ‘bad governance’ have become synonymous with some aspects of sport and
This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for underst
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrati