Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceiv
In order to become a successful advertising professional, it's important to understand the importance of research. Advertising Research: Theory & Practice shows
Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three ed